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School of Management


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School of Management

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School of Management (SoM) focuses on experiential, applied and action learning through projects, practice and production to foster a thriving start-up culture. It has been consistently reinventing management education with the objective of creating management leaders who can navigate the ever-changing business landscape. The curriculum is constantly updated to meet the dynamic needs of industry, academia and entrepreneurship. A student-centric pedagogy, project-based approach and design-driven curriculum provide students with required skills to succeed in this new environment where initiative, innovation, and risk taking are valued. Students are assigned to different in-house production units like Centurion Coffee Connect, Apparel Manufacturing Center of Excellence, Precision Machining Center, Transformer Unit, Sky Rider Electric Vehicle Unit, Advanced Wood Engineering Lab, Concrete Pavers Unit, Urban Micro Business Center, Vermicomposting Unit, Diary Processing Unit, Mushroom Cultivation Unit, Bakery and Gram Tarang Foods, to hone their managerial as well as entrepreneurial skills in the real time business environment. Both faculty and student are also encouraged to ideate, innovate and establish their own enterprises. At the same time, through different extracurricular activities, human-centric skills, cooperation, empathy, social awareness, and global citizenship are fostered. The key strength of the school is its experienced and enthusiastic faculty, committed top management, flexible curriculum, digital course content, skill integrated programs, and strong linkage with industry, academia, civil society and government.

The BBA Digital Marketing program is tailored for students aspiring to enter the dynamic field of online marketing. It covers essential concepts in digital advertising, social media marketing, search engine optimization, and analytics. Graduates are well-equipped for roles such as Digital Marketing Specialist, Social Media Manager, and Online Campaign Strategist.

The BBA Digital Transformation program focuses on preparing students for the evolving business landscape shaped by digital technologies. It covers areas such as digital strategy, data analytics, and organizational change management. Graduates are positioned to lead and drive digital initiatives in businesses, working as Digital Transformation Consultants, Business Analysts, and Innovation Managers.

The B.Com program with a focus on Accounting with Tally provides students with expertise in financial accounting and the use of Tally software. Graduates are prepared for roles as Accountants, Auditors, and Financial Analysts.

The general BBA program provides a comprehensive foundation in business and management. It covers key areas such as finance, marketing, human resources, and entrepreneurship. Graduates are prepared for a wide range of business roles, including Business Analyst, Marketing Coordinator, Human Resources Specialist, and Entrepreneur.

The general MBA program provides a comprehensive understanding of business and management principles. It covers areas such as finance, marketing, human resources, and strategy. Graduates are prepared for leadership roles in various industries.

The MBA Data Analytics program focuses on preparing students for roles that involve analysing and interpreting data to drive business decisions. Graduates are well-equipped for positions such as Data Analysts, Business Intelligence Managers, and Data Scientists.

The MBA Digital Marketing program is designed for students interested in strategic marketing in the digital era. It covers online advertising, social media marketing, and e-commerce strategies. Graduates can pursue careers as Digital Marketing Managers, E-commerce Strategists, and Online Campaign Directors.

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